Be the firm they find. Everywhere they look.

Your next client is searching for you right now.

On Google, on Maps, and increasingly inside AI. Is your firm the answer, or is your competitor?

What would 20+ incoming calls PER DAY mean to your law firm?

  Built by attorneys, for attorneys.

INBOUND CALLS PRODUCED
20+per day
Vertical
Law
Measured in
Results
Live · Hot inbound leads
July 2026

20+ hot leads inbound every day

Calls, forms, and chats — not cold traffic

0plus

Hot leads a day
every single day

Long Island · New York City metro · measured click to call

Our Story

It started with one law firm. Thomas A. Sirianni, Esq.

Sirianni Digital didn't begin as a marketing agency. It began with a lawyer.

Thomas A. Sirianni, Esq. has practiced law in New York for 27 years, building his name in foreclosure, real estate, and landlord-tenant work the old-fashioned way. Referrals, results, and a reputation that took decades to earn.

Then the way people find a lawyer changed. The clients who once found him through word of mouth and Google started asking AI instead, and AI had no idea he existed. The ones still searching never scrolled past the handful of firms sitting at the top of the page.

So I went to work on it. It took rebuilding the foundation, fixing what was quietly keeping the firm invisible, and putting his name in front of the places both Google and AI actually look before they recommend anyone. It was not one fix. It was a system, and it took months to build.

Then the phone started ringing, and it hasn't stopped. The firm now takes more than 20 calls a day from homeowners and property owners across Long Island and the New York City metro. Every one is measured, from the click to the call.

Nothing about the practice changed. The law is the same, the standards are the same, the man is the same. The only thing that changed is that people can finally find him. After finding what actually gets the phone ringing, my mission became simple: do for other firms what I did for my father's.

I proved it on my father's firm first. Now I do it for yours.

Founder
Anthony Sirianni, founder of Sirianni Digital

Anthony Sirianni

Founder · Strategy · Technical SEO & AEO

I started Sirianni Digital after watching how quickly the way people find a lawyer changed. Some still search Google, some now ask AI, and both come down to the same thing: a short list of firms, and whether yours is on it. I have personally put over 1,000 hours into studying how that list gets built for law firms specifically. Not businesses in general. Law firms.

I own the technical foundation of the work: schema, entity consistency, crawlability, the Google Business Profile and local map presence, Local Services Ads, the review engine, and the measurement system that tracks citations across ChatGPT, Perplexity, Gemini, and Google AI Overviews. I also build the part most agencies skip, which is what happens after someone finds you. Phone clicks, calls, and form submissions are tracked back to their source, so the reporting shows calls, not impressions.

The system was built and proven on my father’s New York practice before it was ever sold to anyone else. Every tactic gets run on our own firm first. If it does not work there, it does not reach a client.

Systems built
End-to-end
Law firms only
A single vertical, by design
Proven in-house first
Tested on our own firm before yours
Thesis

A peer, not a vendor.

Most legal marketing fails because it is written and run by people who have never sat across from a client, never billed an hour, and never had to answer to a state bar. The result is generic vocabulary, brittle promises, and work that ignores the constraints attorneys actually operate under.

We are attorneys talking to attorneys. We respect the intelligence and the skepticism of the room, and we lead with proof, not adjectives.

WHY US
  • Attorneys, talking to attorneys

    Anchored by Thomas A. Sirianni, Esq., a New York attorney with 27 years at the bar. We understand your practice, your clients, and your ethics rules.

  • AEO is all we do

    Not a generalist SEO shop that bolted an AI buzzword onto its homepage. AI Engine Optimization is the entire practice.

  • Built for law firms only

    We work in a single vertical: practice areas, legal buyer behavior, and bar advertising compliance. Never an afterthought.

  • Proven on our own firm first

    We built the system on our founding attorney's New York practice. After the work was done, the firm began getting several calls a day coming directly from the internet and AI search engines.

How It Works

Our entire process, simplified.

  1. 01

    Free AI Visibility Audit

    We spend a few hours building an in-depth presentation of where your firm stands in AI's eyes. We test how the major AI models respond when potential clients search for a firm like yours, pinpoint exactly what's helping and hurting your visibility, and score your overall online presence out of 100.

  2. 02

    AEO Foundation

    We spend the entire first month at full speed to stop the bleeding: fixing your schema, publishing authoritative attorney-authored content, cleaning up crawlability, and building consistent, optimized directory profiles across every site AI relies on, from Avvo and Justia to FindLaw and beyond.

  3. 03

    Ongoing Visibility

    Visibility isn't a one-time fix. Every month a licensed attorney drafts your legal content, blogs, Q&A answers, and authority pieces, and we place it where AI pulls from most, your site, Avvo, Quora, Reddit, and the directories, then track where your firm shows up across the major AI engines. You choose your level of control: approve every piece before it posts, or let us run it on autopilot while you sit back and take the calls.

No long-term contract to start Audit delivered in plain English Built around your practice areas
Free Audit

Find out what AI says about your firm. Free.

We'll run the queries your clients are running, show you who's being cited, and tell you the single biggest reason it isn't you yet.

Questions, answered

What firms ask us before they start

SEO gets your website ranked on a page of Google results. AEO, Answer Engine Optimization, gets your firm named inside the actual answer when someone asks ChatGPT, Gemini, Perplexity, or Google's AI Overviews to recommend a lawyer. That difference matters, because AI usually gives one name, not ten links, and right now most firms aren't that name. We make sure yours is.

Still have questions?

Request a Free Visibility Audit